GFS Communications founds consulting firm for strategy and marketing

The St. Gallen agency GFS Communications is strengthening its strategic consulting expertise by founding the ISG Integrated Strategy Group. Under the management of Hendrik Godbersen and Andreas Felder, the subsidiary offers strategy and marketing consulting with a newly developed methodology. The ISG Integrated Strategy Group helps companies and marketing managers to achieve greater market success in four steps, according to a press release issued on Thursday. The Integrated Marketing System developed by Godbersen and Felder in a research project co-financed by the Swiss government is the first holistic planning and management methodology for demand-based corporate management. In order to maximize profits through higher sales and lower costs, the company's thoughts and actions are consistently and stringently focused on the most successful market segments. Four successive levels (market insight, positioning & strategy, brand statement, marketing instruments) should lead to a consistent market concept