GFS Communications: Fresh feet - in every situation
The St.Gallen agency GFS Communications is realizing the new brand identity for Stepper's fresh soles from Flawa.
The core benefit of the product - fresh feet, all day long - is presented in the campaign with a wink. The key visual is used over the long term in advertisements, shop window posters, on POS material and trade fair stands as a communication constant and attention-getter.
