GFM invites you to the trend conference "The New Marketing Playbook"
The Society for Marketing (GFM) will host its Trend Conference on March 11, 2026, at the Aura Event Hall in Zurich. Under the theme «The New Marketing Playbook,» renowned experts will discuss the fundamental reorientation of marketing in the age of data, technology, and AI.
Marketing is in a phase of fundamental reorientation. Data, technology and AI have expanded the possibilities, but have also made the playing field more complex. While algorithms are increasingly deciding on visibility, the pressure to redefine relevance, trust and proximity to customers is growing. The Gesellschaft für Marketing (GFM) is addressing this topic with its trend conference "The New Marketing Playbook" on Wednesday, March 11, 2026, from 9 a.m. to 5 p.m. in the Aura Event Hall on Bleicherweg in Zurich.
Top-class speakers from business and science
The conference brings together an impressive line-up of experts: Prof. Marcus Schögel, Stephan Balzer (Tedxberlin), David Fischer (High Snobiety), Guntram Friede (Celonis), Olaf Geuer (Swisscom), Prof. Dennis Herhausen (Vrije Universiteit Amsterdam), Sebastian Kemmler (Kemmler und Kemmler), Mikael Krogerus and Roman Tschäppeler, Prof. Wolfgang Merkle (University of Europe for Applied Science), Frans Riemersma (Martech Tribe), Philipp Skrabal (Farner Consulting), Sarah Stokar (Feldschlösschen) and Andrea Vetsch (SRF).
Conference fees and registration
Participation costs CHF 690 for GFM members and CHF 990 for non-GFM members. Interested parties can register for the event now.
