Targeted pick-up line

Self-promotion m&m celebrates its 25th anniversary with a campaign by GGK and posters in front of competitors' offices. over five billion francs are spent on advertising in Switzerland every year. But very little of this comes from the pot for self-promotion. Just as a shoemaker boasts about bad shoes, most agencies are astonishingly modest in this respect - apart from the investments for the various competitions. These days, m&m presents itself differently. The media agency, which has been actively involved for 25 years in deciding how these five billion francs can be used most effectively each year, has attracted attention with full-page advertisements in the Sunday press and various daily newspapers. Six subjects with clear typography and an equally clear statement - "Mecklenburg, the only internationally active media agency in Switzerland" - were designed by Zurich-based GGK. Based in Switzerland, m&m has "recently" established a presence in the Netherlands, Belgium, France, Germany, Austria, Hungary, Italy, Spain, England, Dubai and the USA.
The subjects with this self-promotion are also available on some selected websites and in the form of posters. These have been strategically placed by m&m directly in front of competitors' offices.
Andreas Panzeri