Geyst: Spot on for Mediarent's new brand identity
For over 80 years now, Dr. W.A. Günther Media Rent has been one of the leading providers in the Swiss live communications industry. With support from Geyst, the company is now reinventing itself as part of a comprehensive brand relaunch.
As a full service provider, Dr.W.A.Günther Media Rent creates multimedia worlds of experience at over 1000 events per year. Using state-of-the-art event technology, the company reliably puts a wide variety of brands and events in the right light - references include the Zürifäscht, the Credit Suisse and Swissre general meetings, the ESPRIX Forum for Excellence and the Zurich Film Festival. It is high time to refresh the own brand and to underline the own innovative strength and brand experience competence with a strong appearance.
The starting point for the appearance designed by the Zurich agency Geyst is the new brand logo, which is based on a dynamic representation of the world of Mediarent. The lines and dots symbolize light and sound and thus already visually convey initial event emotions. The logo also becomes a style-forming element of all brand communication and is the basis for a fundamental revision of the CI/CD: from the letterheads to the adaptation of the clothing, vehicle fleet and sales documents, right through to the image advertisements, the entire appearance is based on the dynamic design of the brand logo.
The central hub of the new presence is the new website: mediarent.ch. This not only provides visitors with all the important information, but also involves them on an emotional level right from the start and inspires them with an event atmosphere. This is ensured by an active approach to multimedia content, the increased use of audiovisual content and a new image world that conveys value and event atmosphere.
The appearance is confidently rounded off by a central brand promise, which additionally underlines the significance, experience and inspirational power of Dr.W.A.Günther Media Rent: "Powering Events since 1933".
Responsible at Mediarent: Thomas Post (CEO), Claudia Raguth (Head of Marketing/Communications), Sofia Stratigenas (Marketing/Communications). Responsible
Geyst beiu : Christian Raissig, Florian Spierling, Sabine Bremermann, Luciano Hagge (Creation), Samuel Seemann, Robert Lisac (Web&Digital) Fabio Henggeler, Steph Huber (Consulting), Roman Emunds (Strategy)
