Winner of the Swiss Effie
On Tuesday evening, the Swiss Effie Awards were presented for the 14th time at the Swiss Broadcasting Corporation studios. With these awards, BSW Leading Swiss Agencies honors the country’s most successful marketing communications.
This year, six gold medals were awarded, seven silver and six bronze. The winner of the evening was Appenzeller Käse with no less than two gold medals, followed by Einbündnerung (Graubünden Ferien), Love Life (Aids-Hilfe Schweiz), Mammut and Swiss Life's turnaround campaign.
Two tourism themes also won in the silver category: Enavent Grischun (Graubünden Ferien) and Summer 2011 (Switzerland Tourism).
