Gestalt: Berne spots for Germany
German alcohol prevention relies on Swiss creativity: it adopts Gestalt Kommunikation's spots for its campaign.
In Germany, the "Aktionswoche Alkohol" (Alcohol Action Week) is dedicated to alcohol prevention. The eponymous action week takes place every two years. In between, the campaign has an online presence as a platform for prevention issues.
The Alcohol Action Week relies on prevention spots from Switzerland. These were created and realized by the Bern agency Gestalt Kommunikation on behalf of the Federal Office of Public Health (FOPH). They have already generated high click numbers in Switzerland - and beyond its borders. Now the spots are once again achieving a great viral response via Germany.
The "Nachtschlüssel" spot was shown on social media and in subway stations across Germany during last year's campaign week. The broadcast of another spot is planned for the 2017 action week.
Gestalt Kommunikation is responsible for concept and realization, Salzmann Media for production.
The other spots:
