Gift ideas for the royals

Regional newspapers The advertising agency is looking for new readers for the Oltner Tagblatt: After the
White House, FC Real Madrid, Donald Trump and Budweiser are now also
the royals, the New York Times and the Hofbräuhaus in the Olten region
to be found. As Reto Dürrenberger's Swiss advertising agency
already touched on in a campaign a few months ago, shows that
the Olten Tagblatt once again that the whole world in the
Dreitannen town on the southern foot of the Jura. And both the region and
their most popular newspaper to a comparison with the greats of this
wide world with ease.
This marks the continuation of the advertising campaign successfully launched in spring 2005 for
Oltner Tagblatt enters its second round. With new strategic
advertisements, a new radio spot, numerous filler advertisements and every
Quantity of below-the-line measures.

Advertising in restaurants
The Olten Tagblatt is breaking new ground in the acquisition of subscribers
with the broad distribution of placemats and beer mats in the
restaurants in the Olten region. The statements "Four weeks red instead of
blue", "Four weeks 0.0", "You read what's on the table" or
"Are you already reading placemats out of boredom?" is aimed at the target group
in a surprising way to encourage them to read the Olten Tagblatt.
subscribe. Also as a trial subscription.

If you are already convinced by the newspaper, you could take out a subscription.
maybe give it to someone else. What does the open-minded citizen of Olten and
on the Christmas shopping list of the cosmopolitan woman from Olten? Again
only chocolates, a tie, home-baked and meanwhile
dreaded biscuits or even home-knitted socks?

The Oltner Tagblatt gives its readers ideas on what to do and what not to do.
Christmas, you could also give a meaningful gift: for example a
Newspaper subscription to the Olten Leibblatt.

Andreas Panzeri