Annual report from Crafft: Content instead of image
Crafft has redesigned and realized Valiant Bank's annual report on- and offline. The printed magazine and the online version rely on 18 journalistically prepared stories from the region.
The magazine for the fiscal year emotionally expresses Valiant's regional roots, according to a statement by the agency on Tuesday. Based on the new campaign "We are simply bank", the reader embarks on a journey to the simply good of the region.
An editorial picture series combined with journalistic texts forms the core of the magazine. The content is rounded off with the most important facts and figures on the financial year.
As a complement, Crafft implemented a new online annual report. At Valiant-gb.ch interested parties will find the most important contents from the report and magazine summarized and attractively presented in visual form.
