German Design Award 2023 for emilfrey.ch

The new website of Emil Frey Switzerland, implemented by the communications agency Emil Frey Digital, has been awarded the German Design Award Special 2023 in the category "Excellent Communications Design Web". This is announced by the company in a press release.

Under the domain emilfrey.ch, Switzerland's first online vehicle store with digital payment can be found - and in this way combines "almost 100 years of company tradition with top modern functions," as the company further notes in the announcement. The "tension between modernity and tradition is reflected in a clear and flexible design system that makes it easy for users to find their way around on all devices. In addition, the distinctive brand image is combined with an airy user interface, providing a consistent and modern design experience."

Lease, buy or rent cars: The digital car dealership experience makes these processes "faster and easier than ever before". Philipp Rhomberg, Chief Digital Officer (CDO) of the Emil Frey Group, says: "With online car buying, we are underlining our digital expertise and coming a big step closer to our goal of digitizing the car dealership for the benefit of our customers." This is precisely what the jury of the German Design Award recognized and honored.

Responsible at Emil Frey Group: Marcel Guerry (CEO Switzerland), Philipp Rhomberg (CDO), Daniel Roth (Branch Management Switzerland), Henri Lyon (Marketing Services Switzerland). Responsible at Emil Frey Digital AG: Dominic Koluder (overall responsibility), Phu-Vinh Pham (consulting / project management development), Sina Grieder (project management content), Frédéric Nogier (art direction), Oliver Glitz (text), Pixelgenau Consulting GmbH (development), Create Next GmbH (design).