Opponents of genetic engineering visualize the pollen count

In order to make a statement against the release of genetically modified wheat, the GMO-free Zurich North Committee came up with a successful PR campaign. It used 100 balloons to visualize the potentially dangerous pollen flight.

 
In order to send out a signal against the attempted release of genetically modified wheat, the GMO-free Zurich North Committee came up with a successful PR campaign. During a protest walk, the group released 100 yellow balloons into the sky as symbolic GM pollen. The aim was to draw attention to and visualize the danger posed to humans, animals and the environment by pollen from fields of genetically modified plants. Once the pollen has been released, it can no longer be retrieved, according to the message. The finders of the symbolic wheat pollen are kindly asked to report the location where they were found, according to the message. 

More articles on the topic