Generation M immortalized on the Migros bag
Anyone who wanted to join Migros in supporting the next generation had the opportunity this spring to upload a photo to Facebook and thereby stand behind the statement, «I’m committed to the next generation.».
Generation M's Facebook fans were then immortalized on the new Migros reusable bag. These will be available at every Migros checkout from this week. In the end, 5000 Generation M Facebook fans found their way onto five reusable bags. During the campaign, the Generation M Facebook page gained over 20,000 new fans. The Generation M community on Facebook now has 40,000 fans.
Generation M
"Generation M" stands for Migros' broad commitment to sustainability. With 43 concrete promises to children and young people, Migros is setting itself goals for the coming years. The promises clearly illustrate how Migros intends to develop in the areas of health, consumption, employees, the environment and society, according to a Migros press release on Monday. "Generation M" is not intended to be a one-sided corporate achievement by Migros. On the website Generation-m.ch and on the Facebook page, Migros wants to foster an exchange with customers and motivate them to adopt a sustainable lifestyle in an entertaining way.
