Gemi: Advertising pressure down for all media types
According to the Goldbach Index, all media categories saw a decline in advertising volume in April. The Internet was also affected by the decline this time.
According to the Goldbach Index (Gemi), all media categories recorded a drop in advertising pressure in April 2009. The total of all media recorded a considerable drop of 4 index points to 187. The Internet was also affected by the decline this time, falling by 2 index points to 449. E-media as a whole fell by 4 index points to 430. Radio is resisting the downward trend with one index point to 255, TV has to accept a severe loss with 4 index points to 440, teletext gets off lightly with 2 index points to 163.
