Gemi September 2013: advertising pressure stable
As the Goldbach Index (Gemi) shows, advertising pressure remains stable in the overall market and constant in TV. Radio and teletext are losing ground, while the internet and electronic media are increasing slightly and ad screen even significantly.
Since the reintroduction of the Goldbach Index (GEMI) in November 2011, TV has recorded a constant increase and closed September stable at 638 index points. Electronic media as a whole gained one index point 641 (640), while the overall market remained constant at 236 (236). Internet gained three index points 745 (742), while Adscreen recorded an increase of eight index points 620 (612). Radio 424 (426) and Teletext 65 (67) lost two index points each.
