Gemi October 2012: Adscreen remains the unbroken leader
Advertising pressure is steadily increasing on TV and in electronic media, while teletext and the Internet are losing ground. Adscreen remains the undisputed leader.
TV and electronic media as a whole show a continuous increase to 610 index points each, which corresponds to an increase of 6 points for TV and 3 points for electronic media. Adscreen remains the frontrunner with an increase of 13 points to 627 (614). Radio remained constant at 416 index points, while Teletext recorded a slight decline of 86 (88) index points. These are the findings of the October edition of the Goldbach Index Gemi for advertising pressure in the overall market and electronic media.
The most striking decline of 16 points was recorded by Internet (display only), which corresponds to a current level of 639 (655) index points. "The online market has not yet managed to capitalize on the enormous benefits of its campaigns, especially for branding campaigns. With moving images, on the other hand, many clients are already seeing the positive effect that they can achieve with rich media advertising, which is why we are seeing double-digit growth with moving images," explains Alexander Horrolt, Managing Director Goldbach Audience (Switzerland).
