Gemi November 2013: advertising pressure down slightly
With the exception of the digital out-of-home sector, advertising intensity declined slightly in the overall market and in electronic media during the current monitoring month. This is shown in the November edition of the Goldbach Index (Gemi).
Digital out of home remains on course for growth and recorded an increase of two index points 624 (622), while the other media suffered losses. TV advertising pressure fell by four 630 (634) index points compared to the previous month. Radio also recorded a loss of four index points at 426 (430), while advertising pressure for teletext fell by just two index points at 62 (64). The biggest decline was in the Internet segment, where advertising pressure fell by a full seven index points in November 746 (753).
Electronic media as a whole lost five index points to close at 634 (639), while advertising pressure in the market as a whole fell by just one index point to 235 (236).
