GEMI: Internet continues to grow - zero growth for other media
Contrary to many negative forecasts, advertising spending remained steady in November. In the electronic media sector, online and teletext advertising actually increased, offsetting the losses in radio and television.
Contrary to many negative forecasts, the Goldbach Index shows zero growth in the advertising pressure recorded by Media Focus for all media in November. The Internet medium even surprises with further unchecked growth.
The "all media" item remains at 194 index points. The same applies to the total of electronic media at 432 index points. The Internet gained 13 index points, improving from 337 to 350 points. Teletext was able to improve again with a plus of 5 index points to 154. TV and radio remained in the red at 453 and 246 points respectively.
The index initiated by Goldbach Media for advertising pressure in the overall market and electronic media is based 100% on the Media Focus data collected and published monthly. It should be noted that the monthly seasonality is filtered out of the time series in a two-stage process. The 13 previous months are shown in the short-term analysis. Media Focus November still only contains data for display advertising.
The "all media" item remains at 194 index points. The same applies to the total of electronic media at 432 index points. The Internet gained 13 index points, improving from 337 to 350 points. Teletext was able to improve again with a plus of 5 index points to 154. TV and radio remained in the red at 453 and 246 points respectively.
The index initiated by Goldbach Media for advertising pressure in the overall market and electronic media is based 100% on the Media Focus data collected and published monthly. It should be noted that the monthly seasonality is filtered out of the time series in a two-stage process. The 13 previous months are shown in the short-term analysis. Media Focus November still only contains data for display advertising.
