Gemi: Internet and radio with stable advertising pressure
According to the Goldbach Index GEMI, advertising pressure continues to fall. However, the differences are significant. For example, advertising pressure on the internet and radio fell slightly by one index point each, while the market as a whole lost 4 index points.
According to the Goldbach Index GEMI, advertising pressure continues to fall. However, the differences are significant. For example, advertising pressure on the internet and radio fell slightly by one index point each, while the market as a whole lost 4 index points.
The Goldbach Index shows a drop across all published media in May 2009. However, the Internet fell by just one index point to 451 and radio also remained fairly stable with one index point less at 254. The overall TV market fell by 4 index points to 437 and teletext by 6 index points to 157.
The advertising pressure for digital advertising space, which has been surveyed since 2007, is published by Media Focus for the first time for the month of May. Digital advertising space also suffered a loss of 2 index points to 262 (264).
The total of all media lost 4 index points in the May reporting month to 184, while e-media fell by 3 index points to 430
The Goldbach Index shows a drop across all published media in May 2009. However, the Internet fell by just one index point to 451 and radio also remained fairly stable with one index point less at 254. The overall TV market fell by 4 index points to 437 and teletext by 6 index points to 157.
The advertising pressure for digital advertising space, which has been surveyed since 2007, is published by Media Focus for the first time for the month of May. Digital advertising space also suffered a loss of 2 index points to 262 (264).
The total of all media lost 4 index points in the May reporting month to 184, while e-media fell by 3 index points to 430
