Gemi: Internet and radio grow significantly
In a stable overall market, advertising pressure is rising significantly for the Internet and radio, while TV is experiencing a slight decline for the first time since the reintroduction of the Goldbach Index (Gemi) in November 2011.
Advertising pressure has also declined slightly in the teletext sector and in electronic media overall. This is shown in the October issue of Gemi. TV saw a slight decline, closing at 634 (638) index points in October. Internet recorded an increase of a full eight index points to 753 (745), while radio improved by six index points to 430 (424). With a gain of two index points to 622 (620), Adscreen remains on a growth trajectory, whereas Teletext 64 (65) recorded a loss of one index point in October. Electronic media as a whole lost two index points, closing at 639 (641), while the overall market remained stable at 236 (236).
