Gemi: Internet continues to grow
According to the Goldbach Media Index, the Internet continued its increase in advertising pressure in January with 7 index points.
According to the Goldbach Media Index, the Internet continued its increase in advertising pressure in January with 7 index points.
Despite the adverse economic environment, the Gemi showed uninterrupted growth of 7 index points to 376 (369) for the Internet medium in January. As Goldbach Media writes in its press release on Wednesday, when assessing the index it should be noted that the 13 previous months are seasonally smoothed in the short-term view.
Overall, e-media started the year 2 index points down at 429 (431), while all media covered lost one index point in advertising pressure at 192 points. TV is down 3 index points at 447 (450), radio remains at 246 points and teletext is up 6 index points at 161 (155).
The index initiated by Goldbach Media for advertising pressure in the overall market and the electronic media is based on the Media Focus data collected and published monthly. The GEMI provides information on the indexed development of the various electronic media in comparison to the market as a whole.
Despite the adverse economic environment, the Gemi showed uninterrupted growth of 7 index points to 376 (369) for the Internet medium in January. As Goldbach Media writes in its press release on Wednesday, when assessing the index it should be noted that the 13 previous months are seasonally smoothed in the short-term view.
Overall, e-media started the year 2 index points down at 429 (431), while all media covered lost one index point in advertising pressure at 192 points. TV is down 3 index points at 447 (450), radio remains at 246 points and teletext is up 6 index points at 161 (155).
The index initiated by Goldbach Media for advertising pressure in the overall market and the electronic media is based on the Media Focus data collected and published monthly. The GEMI provides information on the indexed development of the various electronic media in comparison to the market as a whole.
