Gemi August 2012: Advertising pressure remains stable
In August, advertising pressure remained stable both in electronic media and in the overall market. Adscreen continued its winning streak from previous months and was the only medium to see growth.
With a further increase of 17 points, Adscreen is continuing the trend of previous months, reaching 585 (568) index points, according to a press release. "Adscreen has enormous sales-promoting strengths and is the contemporary form of out-of-home advertising. In addition, new and interesting measurement and advertising opportunities are constantly emerging, which is why we are systematically driving forward the expansion of our digital out-of-home offering", says Alexander Duphorn, CEO of Goldbach Media, explaining the development. TV advertising pressure remains unchanged at 602 (602) index points and electronic media at 605 (605) index points. At 91 (93) index points, the advertising pressure of teletext has hardly changed. Radio and the Internet lost 3 and 4 points respectively, remaining at 418 (421) and 649 (653) index points. The overall market has remained constant for several months at 237 (238) index points.
The overall market and electronic media as a whole are stable: in contrast to the overall market, which lost one point at 237 (238) index points, electronic media remained unchanged at 605 index points. Alexander Duphorn comments: "This confirms our experience over the last few months: the positive development of electronic media is continuing".
