Cash injection for Graubünden tourism
The Graubünden government plans to provide the tourism marketing organization Graubünden Ferien (GRF) with an extraordinary grant of 500,000 francs. The additional funds are to be used for 'product-oriented marketing efforts in Switzerland.«.
The perception of Graubünden as the No. 1 vacation region is to be strengthened through targeted, cross-destination communication, the government announced on Thursday. The aim is to maintain the number of overnight stays by Swiss guests in the short term and increase it in the medium term.
According to the government, it assumes that the regional tourist destination partners will also contribute half a million francs to market development in 2015/2016. The canton's contribution still has to be approved by the Grand Council. (SDA)
Teaser image: Graubuenden.ch
