Crowned creatures

Animal feed For around sixty years, Kroni from the St. Gallen Rhine Valley has been mixing individual nutritional supplements for cattle, sheep, goats, horses and pigs.animal feed For around sixty years, Kroni from the St. Gallen Rhine Valley has been mixing individual nutritional supplements for cattle, sheep, goats, horses and pigs. The animals need these minerals to stay healthy and "become beautiful", as the livestock farmers say. Kroni prides itself on having a very efficient customer service. The specialist company's market share is small but significant. Accordingly, the communication budget is not exactly large. The task was therefore to help an unknown brand, which also sells a rather unspectacular product, to become better known with a catchy message for little money. Eugster Kommunikation in Rorschacherberg opted for a tongue-in-cheek campaign. The beauties Laana, Fränzi and Alicia were photographed as models. Mathias Voppichier acted as cow stylist (see page 15).