Mindful of BSSM
Every month, the BSSM advertising agency creates a new ad for NZZ Folio featuring the wide range of products offered by Haecky Drink & Wine in Reinach. To appeal to the magazine’s avid readers, the ads tell stories about, featuring, or involving the products.
The series of advertisements for Haecky Drink & Wine is intended to show how a continuous presence and thus a strong advertising impact can be achieved with a smaller budget. The advertisements are created under the supervision of the Federal Alcohol Board and require their approval.
Responsible at Haecky Drink & Wine, Reinach: Mike Boehler (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Markus Binggeli (consulting). Photos: Archive.
Responsible at Haecky Drink & Wine, Reinach: Mike Boehler (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Markus Binggeli (consulting). Photos: Archive.
