Rushed passerby fined with sleeping ticket
On Pentecost Saturday, speed cameras were set up in downtown Zurich. But for once, it was the pedestrians—not the drivers—who had to slow down. The agency Match Communications was behind the campaign.
On Saturday, rushed Zurich passers-by were given a "sleeping note" by sexy policewomen and cool policemen. This is a gentle invitation to relax at the 4-star Hotel Adula in Flims and is also a voucher worth 40 francs. The promotional action received great attention and excellent conversations arose with the stunned passers-by, it says in a statement on Wednesday. The campaign will be continued in other cities during the summer.
Responsible at Hotel Adula: Corina Scheidegger. Responsible at Match Communications: Christian Staub, Roland Sennhauser, Michaela Döbeli.
