Against boring advertising

The St.Gallen-based communications agency Complecta is launching the online newsletter Gonzo News, a magazine designed to dispel the usual marketing clichés and take a critical look at the general principles of advertising. On eight PDF pages, it propagates the agency philosophy of "Gonzo communication". "Gonzo stands for crazy and unusual. Communication today has to be much more emotional and surprising. Gonzo therefore shows how to communicate successfully in the age of information overload," explains Complecta Managing Director Stefan Grob. "Gonzo News" is available for download at www.complecta.ch.