GC Group builds stores for Swatch
Following the flagship store on Bahnhofstrasse, the Zurich-based agency GC Group is now also building a pop-up store in Brussels for Swatch.
Hardly any other watch brand has shaped the times as clearly as Swatch. Swatch is fashion,
Lifestyle, reliable instrument, trend. The agency GC Group was all the more delighted when it was commissioned to build the first flagship store for Swatch in Zurich at the beginning of the year.
Due to the good cooperation, further joint projects will follow. Currently GC Group realizes under the direction of Patrik Gubser a pop-up store for Swatch in Belgium, directly at the "Grand Place" in Brussels. This will open its doors on November 8, 2014.
GC Group supports companies in the development and realization of sustainable branding in the space. Clients and projects include Orange, Zurich Insurance, Helsana Insurance, Visilab and Swiss. The company periodically publishes the magazine Point of SoulThe content of the exhibition is about outlooks and perspectives for spatial stagings.
