Gatorade and Maxomedia reward sporting achievements

Maxomedia has realized a cross-media promotional campaign for Gatorade. Under the claim "Gatorade rewards you for your performance", customers are made aware of a competition at points of sale through displays and neck hangers, in which there is a voucher worth CHF 1,000 from SportXX as well as many instant prizes to be won. You can enter via SMS with an entry code that can be found on all Gatorade bottles. At Gatorade-win.ch, you will also receive a code if you do not drop a jogger over three difficulty levels from the treadmill.
The promotion campaign is Maxomedia's first work for its client Gatorade after the cross-media communications agency won the overall account in February 2009.