Game Tages-Anzeiger
Last week it was that time again: the hearts of the tennis fans among the advertisers rejoiced.
Last week it was that time again: the hearts of the tennis fans among the advertisers rejoiced.by Beat Fritsch The world's best tennis players came together at the Swisscom Challenge in Kloten. This in turn meant a lot of work for the tournament sponsor Tages-Anzeiger, as around 50 customers were expected every day for aperitifs, match attendance and a multi-course dinner with exquisite wines. And that for a whole week.
The fact that, despite the tennis event, the office tendencies did not take care of themselves did not make the work of Tagi sales manager Fridolin Holdener and his assistants Gabi Wettstein and Esther Weber any easier. Rushing to the office in the morning and staying in the tennis hall from midday until late at night saps your strength.
We chose Thursday evening for the WerbeWoche match telegram, which promised plenty of excitement with the round of 16 match between Switzerland's new discovery Marie-Gaïané Mikaelian. To the delight of those present, including Publimedia CEO Otto Meier, TA advertising market director Hansjürg Klöti, ZKB advertising manager Bernadette Grossenbacher and her husband Hans-Peter, marketing manager at Büro Fürrer, Ford advertising manager Sandy Grau and Beat Hunger from the Winterthur Group, Mikaelian won the match.
The IP Multimedia crew, who had also booked a spectator box for their clients, were also seen at the dinner. When IPM CEO Michi Frank spotted Peter Lesch from Lesch+Frei among the Tamedia guests, he quickly changed the subject from tennis to football. More precisely, to 1. FC Frischauf Seefeld, where Lesch is the player-coach. Frank grumbled about the coach's qualities because he hadn't used him in the last game. The result: a 7:2 victory over FC Gemeinderat. This was the visible result of Frank's absence, said Lesch dryly. Conclusion: even those who shine in the fast lane in terms of TV advertising are far from guaranteed a regular place...
The fact that, despite the tennis event, the office tendencies did not take care of themselves did not make the work of Tagi sales manager Fridolin Holdener and his assistants Gabi Wettstein and Esther Weber any easier. Rushing to the office in the morning and staying in the tennis hall from midday until late at night saps your strength.
We chose Thursday evening for the WerbeWoche match telegram, which promised plenty of excitement with the round of 16 match between Switzerland's new discovery Marie-Gaïané Mikaelian. To the delight of those present, including Publimedia CEO Otto Meier, TA advertising market director Hansjürg Klöti, ZKB advertising manager Bernadette Grossenbacher and her husband Hans-Peter, marketing manager at Büro Fürrer, Ford advertising manager Sandy Grau and Beat Hunger from the Winterthur Group, Mikaelian won the match.
The IP Multimedia crew, who had also booked a spectator box for their clients, were also seen at the dinner. When IPM CEO Michi Frank spotted Peter Lesch from Lesch+Frei among the Tamedia guests, he quickly changed the subject from tennis to football. More precisely, to 1. FC Frischauf Seefeld, where Lesch is the player-coach. Frank grumbled about the coach's qualities because he hadn't used him in the last game. The result: a 7:2 victory over FC Gemeinderat. This was the visible result of Frank's absence, said Lesch dryly. Conclusion: even those who shine in the fast lane in terms of TV advertising are far from guaranteed a regular place...
