Futurecom and Advico surf with Sunrise

The Zurich agency Futurecom, together with its network partner Advico Young & Rubicam, has designed a campaign for the telephone provider Sunrise that offers skeptics the opportunity to enter the ADSL Internet world. Interested parties can try out ADSL for three months with a full right of withdrawal. The introductory offer is advertised in print ads and POS material as well as via the Internet in a product and target group-oriented environment such as Comparis.ch. The Expandable Rectangle advertising format, which is being used for the first time in Switzerland, is intended to attract particular attention. It enlarges at the touch of a mouse. The application can also interact with the web visitor by entering text: Anyone who types in their name immediately generates a personalized test seal on the advertising space and the number of testers displayed is updated accordingly. This effect is intended to dramatize the fact that with Sunrise, anyone can become an ADSL tester in an instant.
The campaign idea was developed in cooperation with Sunrise's current in-house agency Advico Young & Rubicam. Futurecom was responsible for the interactive advertising.