Futurecom: Relaunch of the Baselworld website

The agency is responsible for the concept, the multimedia programming, the creation of the HTML templates and the organization of the photo shoot, for which photographer Markus Bertschi was recruited. The programming in the CMS (Sitecore) and the definition and implementation of the XML interface were carried out by MCH Group ICT.
The Baselworld website is available in eleven languages and can even be read from right to left (Arabic, Hebrew). In addition, all content, including the texts and images animated in Flash, can be managed centrally via a CMS.

Responsible at Baselworld/MCH Group AG: Sylvie Ritter (Managing Director), Bernard Keller (Communication Director ), Doris Scholl (Media Relations), Michael Hamböck (Project Manager), Matthias Maier (Art Director), Davyd Däppen (Coordination), Pascal Rusch (Technical Web Support), Uwe Eichkorn, Bernhard Jenny, Martin Steffen, Stefan Steinacher (Systems Engineering, Programming). Responsible at Futurecom: Claus Bornholt (Consulting, overall responsibility), Roger Rüegger (Creative Direction), Thomas Steiner, Roberto Colacino (Consulting, Project Management), Silke Heinzelmann (Art Direction), Michael Höhn, Christos Margaris (Multimedia Programming), Robert Seidl, Fabian Fischer (HTML), Isabelle Bischoff, Alan Ganguillet (Design); Markus Bertschi (Photography).