Futurecom goes full throttle for Graham-London online
Futurecom has launched a new website for the Graham-London watch brand from La Chaux-de-Fonds.
At the heart of the website is the collection: thanks to a so-called deep zoom, even the smallest details of the watches can be displayed in almost infinite magnification. The user thus experiences the watch viewing as if he were virtually on site with the watchmaker's magnifying glass. In addition, watch enthusiasts can click through image galleries, print out their favorite watch with relevant data or inform their friends via a send-to-friend function.
The website was created with the CMS Umbraco for easier management by Graham-London and enhanced with numerous Flash elements, such as a tangible chronograph.
Responsible at Graham-London: Alex Krausz (project management), Olivier Degen (project management), Nathalie Micheletto, Jessica Jacquot (image and text). Responsible at Futurecom: Andreas Widmer (CEO), Marc Maresch (consulting and project management), Roger Ruegger (ECD), Sandro Kümin (art direction), Matthias Rambold (programming), Thomas Charrière (programming), Sina Wiederkehr (IWD), Lisa Indlekofer and Isabelle Bischoff (flash), Dominik Cattaneo (multimedia).
The website was created with the CMS Umbraco for easier management by Graham-London and enhanced with numerous Flash elements, such as a tangible chronograph.
Responsible at Graham-London: Alex Krausz (project management), Olivier Degen (project management), Nathalie Micheletto, Jessica Jacquot (image and text). Responsible at Futurecom: Andreas Widmer (CEO), Marc Maresch (consulting and project management), Roger Ruegger (ECD), Sandro Kümin (art direction), Matthias Rambold (programming), Thomas Charrière (programming), Sina Wiederkehr (IWD), Lisa Indlekofer and Isabelle Bischoff (flash), Dominik Cattaneo (multimedia).



