Futurecom: Photo contest realized for Colgate
Just in time for the start of summer, Colgate Max White One is launching a fashion photo contest. Participants are encouraged to put on their coolest spring outfit and pair it with their best accessory: a radiant smile.
A weekly winner is selected by voting every seven days; a jury finally chooses the main winner and winner of a shopping trip to New York. Colgate-Palmolive commissioned Futurecom to implement the competition. Participation in the fashion competition is encouraged at the POS, in the lifestyle magazine Jolie and via banners.
Responsible at Colgate-Palmolive, Germany: Evelyn Kontarski (Senior Product Manager - Oral Care), Gabriele Schelwies (Integrated Communications & eBusiness Manager). Responsible at Futurecom (Y&R Group): Thomas Engeli (ECD), Sandro Kümin (AD), Vincent Schaublin (graphics), Dieter Boller (text), Nina Remmers (consulting), Rigobert Mihle (IT).
