Futurecom: A closer look at the new Ford Mondeo
Futurecom has developed an online campaign to promote the new Ford Mondeo, which comes with a free business package. The campaign showcases the vehicle using an iPad and special online banners.
The online campaign not only showcases the design of the new Ford Mondeo, but also highlights the technologies and other components of the free business package. The reader can X-ray the car and discover the "inner values" in a playful way.
The campaign was realized in close cooperation with Mindshare and Newsnetz and included an iPad interactive that sends the user on a journey of discovery. In addition to various online banners, Mindshare brought the "Ticker Boy" to Europe. This advertising format contains interactive elements and, like a microsite, has its own navigation.
The campaign was realized in close cooperation with Mindshare and Newsnetz and included an iPad interactive that sends the user on a journey of discovery. In addition to various online banners, Mindshare brought the "Ticker Boy" to Europe. This advertising format contains interactive elements and, like a microsite, has its own navigation.
Responsible at Ford Switzerland: Danijel Dzihic (Head of Marketing), Yvonne Sachs (Brand Management Large Cars). Responsible at Futurecom: Jean-Philippe Persico (Consulting), Roger Rüegger (Creative Director), Sandro Kümin (Art Director), Patrick Bucher (Text/Concept), Jan Wiezorek (IT/Programming), Rafael Tucev (Multimedia). Responsible at Mindshare: Patrik Rauch (Digital Partner), Hamza Al Faiech (Digital Manager). Responsible at Newsnetz: Claudio Lumbiarres.
