Future Connection: Personalized offline mailing developed for Viseca Card
The Future Connection agency conceived, designed and implemented a personalized mailing for the issuer of credit and prepaid cards Viseca Card Services.
According to the press release, the mailing in the form of a fold-out flyer advertises a competition for the new Viseca newsletter: if a customer logs in with their personal login on the personalized landing page created especially for this campaign and signs up for the newsletter, they can win prizes with a total value of over CHF 10,000. The main prize is a week in Miami for 2 people in a 5-star hotel.
The campaign was a complete success, writes the agency: it achieved a response rate of 13 percent.
Responsible at Viseca Card Services SA (Aduno Group): Corinne Boner and Emanuele Firmani. Responsible at Future Connection: Karin Gleichner and Daniel Tschanz (project management, concept, design).
The campaign was a complete success, writes the agency: it achieved a response rate of 13 percent.
Responsible at Viseca Card Services SA (Aduno Group): Corinne Boner and Emanuele Firmani. Responsible at Future Connection: Karin Gleichner and Daniel Tschanz (project management, concept, design).
Landing page:
