Exciting for commuters

Kiosk subscriptions In order to boost retail sales, Tamedia and Valora's K kiosks conducted a trial in the fall with the sale of coupon booklets for Facts, Annabelle, Schweizer Familie and SonntagsZeitung. The test lasted until the end of 2006, but customers can redeem the vouchers until mid-2007. "This new offer did not trigger an avalanche, but they could be very exciting as an offer for commuters, for example," says Markus Will, Head of Magazine Readership Market at Tamedia, summing up the interim results. He does not say how many voucher booklets have been sold. But he emphasizes that such a voucher system places high demands on communication, kiosk staff and distribution logistics.
Tamedia's coupon booklets each contained six vouchers for the price of five issues of the selected title. The vouchers could be redeemed at any K-Kiosk at any time.
Markus Knöpfli