Save for luxury care at home?
To draw attention to Bellena—Migros’s new affordable skincare line—Wirz Werbung produced an online commercial.
According to the ad, anyone who uses Bellena products will never have to cut back elsewhere again. The ad dramatizes what can happen when you compromise on luxury skincare by featuring a beauty tutorial gone wrong. A tutorial is a particularly effective communication tool for the young, tech-savvy target audience, according to Thursday’s press release.
Responsible at Migros: Marc Engelhard (Head of Marketing Communications), Conradin Schaad (Head of Thematic Promotions), Marta Mielcarek (Senior Project Manager, Thematic Promotions). Responsible at Wirz Advertising: Hanspeter Schweizer (Creative Director), Seung-Yun Oh (Art Direction), Franziska Pennington, Marietta Mügge (Copy), Marion Schwager, Zeno Steiner (Consulting), Fabienne Huwyler (Art Buying). Contact at Panamfilm: Frank Estermann (Production), Stefan Fallucchi (Cinematography).
