Sparkling billboards bring advertising to cell phones
The first illuminated billboards were erected on Berlin's Kurfürstendamm.
The first wireless billboards have been erected on Berlin's Kurfirstendamm. As Spiegel online reports, the advertising is transmitted to cell phones via the Bluetooth interface. Anyone with Bluetooth switched on will receive the message: "A download is ready for you" and anyone who downloads the content will receive the matching trailer for the movie poster or product details for the Dolby surround sound system advertised at the bus stop or perhaps a discount coupon for a cup of coffee from the coffee house on the corner.
Behind this is the German outdoor advertising company Wall AG, which has discovered Bluetooth as an additional medium for marketing. Bluetooth is the first step in the direction of electronic billboards, Spiegel online quotes Daniel Wall, Wall AG's Chief Marketing Officer. The test run for the new advertising option took place at three locations in Berlin at the end of September, and acceptance was unexpectedly high with 1223 downloads from 26,205 passers-by with open Bluetooth interfaces. Wall has no data protection concerns: the company adheres to the guidelines, the download must be approved by the customer and no additional advertising text messages are sent. Wall is now planning 25 more Bluetooth transmitters for the beginning of 2006.
Behind this is the German outdoor advertising company Wall AG, which has discovered Bluetooth as an additional medium for marketing. Bluetooth is the first step in the direction of electronic billboards, Spiegel online quotes Daniel Wall, Wall AG's Chief Marketing Officer. The test run for the new advertising option took place at three locations in Berlin at the end of September, and acceptance was unexpectedly high with 1223 downloads from 26,205 passers-by with open Bluetooth interfaces. Wall has no data protection concerns: the company adheres to the guidelines, the download must be approved by the customer and no additional advertising text messages are sent. Wall is now planning 25 more Bluetooth transmitters for the beginning of 2006.
