Füfer&Weggli positioned Bogengut
The Eastern Switzerland-based network agency Füfer&Weggli oversaw the overall branding and the launch of an innovative process for manufacturing high-quality solid-wood furniture. Koster Holzwelten, based in St. Gallen Winkeln, commissioned the agency to create the name and tagline and to develop the brand.
Letterheads, an advertising flyer and a dedicated website were created to visualize Bogengut. The market launch of the innovative wood processing method was promoted with a two-stage mailing and a customer event.
Responsible at Koster: Jakob Koster (Managing Director), Sigrun Koster (Head of Administration), Tobias Koster (Product Manager Bogengut). Responsible at Füfer&Weggli: Thoma Schirmer (concept and project management, mediaconsale), Guido Hät-tenschwiler (art direction, graficad.ch), Daniel M. Frei (photography, SHOTmedia), Wilfried Strecke (online marketing, Silent Effect).
