"Feels good" - second part of the Lindenhof Group's campaign against cancer
Following the successful «A Good Day» campaign during Colorectal Cancer Awareness Month in March, the second part of the Lindenhof Group’s communication project took place during Breast Cancer Awareness Month in October. The topic: breast cancer follow-up care.
Every year, around 6,300 women in Switzerland are diagnosed with breast cancer. Many of them are still afraid of a relapse after treatment. The "Feels good" campaign focuses on aftercare. On what healing means in everyday life: patience, confidence and rediscovering your own body. And on how the Lindenhof Group supports and accompanies patients in facing the associated challenges.
The three-part campaign was conceived by communications specialist Georg Baumewerd with the Bern-based communications and creative agency Go Slow, the web agency unlocked and the digital agency ads&figures. Together with the Lindenhof Group, the team wants to raise awareness of cancer and encourage those affected and their relatives. With positive statements that make both the expertise and empathy of the Lindenhof Group's specialists tangible.
The campaign uses owned media such as newsletters, LinkedIn posts, flyers, screens and web content as well as paid media such as YouTube ads to attract attention. Under the address eingutertag.ch a landing page also bundles useful information on prevention, treatment and aftercare - supplemented by offers from our own specialist centers and external partners.
"We see our patients as people and not as a number on a list. In our competence centers, we rely on personal care, empathy and the exceptional expertise of our network. For the well-being of patients and their families," says Dr. med. Ilka Rüsges-Wolter, Medical Director of the Lindenhof Group's Bern Oncology Center.
The third part of the campaign trio on the subject of prostate cancer treatment concludes the campaign in November - with further contributions that take the subject of cancer out of the taboo zone and encourage people to talk openly about cancer.
Project responsibility: Evelyn Baumann, Head of Marketing & Communication, Lindenhof Group. Conception: Georg Baumewerd, go slow GmbH, Evelyn Baumann, Lindenhof Group. Design: go slow GmbH Programming: Unlocked GmbH Digital market development: ads&figures AG. Text Editing: Georg Baumewerd. Photography and moving image: Fabian Hugo. Make up and hair: Jarmila Kovacovsky.
