FS Parker: New youth campaign realized for Zürcher Kantonalbank
FS Parker implemented the new 2011 youth campaign for Zürcher Kantonalbank. This is aimed at the three target groups of young people, students and young professionals and their specific interests, needs and banking concerns.
According to the press release, the core of the campaign is the package idea, in which the individual world of each target group is represented dynamically using icons. The appropriate package is not only described verbally, but also visually and is intended to invite people to discover it. In this way, the subjects not only function individually, but also as an umbrella subject, thus covering the entire youth market of Zürcher Kantonalbank, the agency writes.
Responsible at Zürcher Kantonalbank: Catherine Scheitlin (Head of Advertising), Konika Widmer (Advertising Project Manager). Responsible at Stucard: Sam Kurath (management), Fabio Emch (project management). Responsible at FS Parker: Hannes Sigrist (Creative Direction), Sandy Gattiker (Project Management), Thomas Campolongo (Text), Benjamin Franz & Roli Hofer (Art Direction), Magdalena Zbiec (Creative Coordination & Design), Jenny Heinicke (Design), Lukas Zindel (Production), Andre Popp (3D Elements).
