FS Parker launches Burn Studios
FS Parker was commissioned to develop a campaign for the Coca-Cola energy drink Burn that would establish the drink in the nightlife scene and make it an integral part of youth and party culture.
Faced with the challenge that Burn was not present in any clubs at the time, a concept was developed that would make Burn known to the target group in a short space of time through its own events in off-locations. This is how the idea of Burn Studios was born. Burn Studios is intended to be a platform on which creative and daring projects are supported under the claim "We get the fire started, you keep it burning". These campaigns are accompanied and documented by a film team from Arsonfilm so that they can later go viral via social media such as Facebook and YouTube.
The agency also launched the idea of 24-hour parties. Two people are given 24 hours and 2,000 francs to organize "the party of their lives". To fulfill the task, the candidates need enough guests, an act, music and drinks. At another Burn Studios event, 8 teams were given the task of designing a room in a condemned building in the heart of Zurich with 500 francs each within 12 hours. The rooms were then used for a vernissage and later a party. In addition to these events and large main events, Burn is also always present at off-location parties.
Responsible at FS Parker: Benjamin Franz (AD), Lukas Hess and Michael Achermann (project management). Responsible at Coca Cola: Jessica Müller (Marketing), Alex Maycock (Marketing).
www.fsparker.ch
To the movies
Burn Studios
The agency also launched the idea of 24-hour parties. Two people are given 24 hours and 2,000 francs to organize "the party of their lives". To fulfill the task, the candidates need enough guests, an act, music and drinks. At another Burn Studios event, 8 teams were given the task of designing a room in a condemned building in the heart of Zurich with 500 francs each within 12 hours. The rooms were then used for a vernissage and later a party. In addition to these events and large main events, Burn is also always present at off-location parties.
Responsible at FS Parker: Benjamin Franz (AD), Lukas Hess and Michael Achermann (project management). Responsible at Coca Cola: Jessica Müller (Marketing), Alex Maycock (Marketing).
www.fsparker.ch
To the movies
Burn Studios
