Fruitcake: New Atupri campaign
Fruitcake launches this year's campaign for the insurance company Atupri. The focus is once again on the sound of Katy Perry and brand ambassador Barbara Megert.
In an announcement on Monday, Fruitcake announces the launch of the 2013 Atupri campaign, which has been centered on the sound of Katy Perry and brand ambassador Barbara Megert. The Bernese Oberlander, who works as a lawyer, convinced those responsible with her natural charisma and acting talent.
Since 2001, Fruitcake has been responsible for the creative advertising measures and communication media of the former SBB health insurance company. In these ten years, the SME Atupri has consolidated itself as one of the best-known Swiss health insurers among the more than 100 at the time and still 60 today, and has become a strong brand, according to the press release. This Markom path has been difficult, because health insurance is not part of the bling-bling world of high interest.
The latest generation of banners, TV commercials, e-panels and posters on public transport, as well as print, are some of the tools in use for the current campaign.
