Frontwork: New advertising spaces at Zurich Airport labeled
Until now, advertising at the airport has only been available at selected locations. Advertising spaces on passenger boarding bridges and concourses have now been approved. The Frontwork agency developed solutions for the exterior lettering of the boarding bridges.
Until now, advertising at the airport has only been available at selected locations. Advertising spaces on passenger boarding bridges and concourses have now been approved. The Frontwork agency developed solutions for the exterior lettering of the boarding bridges.
The Wallisellen-based agency Frontwork created a frame for the exterior lettering of the passenger boarding bridges that adheres to the dock thanks to magnets. Screws, drilling or direct gluing were out of the question. The agency riveted the lettered aluminum advertising panels onto the frame. Digital prints were applied to the inside of the metal cladding of the passenger boarding bridges in Dock A. For the glass passerelles in Dock E, the agency developed and produced semi-transparent digital print stickers that are visible day and night.
The Honkong and Shanghai Banking Corporation Limited HSBC has already secured the first spaces.
In order not to interfere with air traffic, the work could only be carried out late in the evening or at night. According to the press release, it took several years for all contracts and permits for the new advertising spaces to be issued. The new spaces are the only advertising spaces on the airport's flight-side area.
The Wallisellen-based agency Frontwork created a frame for the exterior lettering of the passenger boarding bridges that adheres to the dock thanks to magnets. Screws, drilling or direct gluing were out of the question. The agency riveted the lettered aluminum advertising panels onto the frame. Digital prints were applied to the inside of the metal cladding of the passenger boarding bridges in Dock A. For the glass passerelles in Dock E, the agency developed and produced semi-transparent digital print stickers that are visible day and night.
The Honkong and Shanghai Banking Corporation Limited HSBC has already secured the first spaces.
In order not to interfere with air traffic, the work could only be carried out late in the evening or at night. According to the press release, it took several years for all contracts and permits for the new advertising spaces to be issued. The new spaces are the only advertising spaces on the airport's flight-side area.
