Frontal develops new brand for Central Switzerland health professional education
The University of Applied Sciences Health Central Switzerland (HFGZ) and the Central Switzerland Health Professions Interest Group (ZIGG) have been operating together under the name Xund since August. The Frontal agency is responsible for the new image.
HFGZ and ZIGG have been working together as Xund since August 1, 2017. The new look of Xund is intended to be convincing and well thought-out and thus create orientation in the diverse range of offers, according to a press release. The name creates a direct link to the core topic of health. The X also symbolizes the pivotal point for the education of the various healthcare professions in Central Switzerland and stands for the different paths that cross at Xund.
At a launch event on Lake Lucerne, those responsible unveiled the new name on the MS Diamant ship. This was done together with employees and representatives of the 175 associated healthcare facilities, who were involved throughout the development process of the new image.
Frontal is responsible for strategic consulting, corporate design, the website and the launch campaign.
