From Uri with Love
The agency Herger Imholz produced a tourism image film for the canton of Uri. This will be shown immediately at the Expo Milano.
Under the title "From Uri with Love", landscape views of the canton of Uri are packaged in a charming story. The two-minute tourism image film will be used as a communication tool at the Expo in Milan. This in order to attract more tourists to the canton of Uri. It will be shown in the exhibition of the Gotthard cantons. Madlen Arnold, cheese maker and actress from Altdorf, plays the leading role. The skiing legend Bernhard Russi from Uri will also make a guest appearance as a golfer. And, of course, William Tell and his son Walter will not be missing.
Uri's tourism organizations will continue to use the image film for promotional purposes after the end of the World Expo in Milan. "It should not be a one-day flyer, but a multi-day flyer," says Sämi Imholz, owner and project manager of Herger Imholz.
