Fresh air
Politics The Chur agency diebündner communicates around the fall session of the Swiss parliament in Flims.
Politics The Chur-based agency diebündner communicates about the autumn session of the Federal Assembly in Flims, where the time-honored Federal Palace in Bern is undergoing a thorough renovation. For this reason, the Federal Parliament will be meeting in Flims from September 18 to October 6. The Hotel Waldhaus will temporarily become Switzerland's new center of power. Naturally, the people of Graubünden are taking this event as an opportunity to inject a breath of fresh air into Swiss politics. Their message: in the mountain air of Graubünden, our parliamentarians should be able to clear their heads for day-to-day political business. During the Sessiun - as the session is officially called this time in the fourth national language - there should therefore be a little time for leisure in the form of applied regional studies in addition to hard political work.
The people of Graubünden are responsible for advertising this varied supporting program in Flims with posters, booklets and advertisements. On the one hand, the communication experts from the mountains inform the parliamentarians about various local offers for information and leisure activities. On the other hand, the opportunity to visit the parliament in Flims is also made attractive to the population in the lowlands. An excursion that promises interesting insights into the work of parliament as well as a good dose of nature.
In collaboration with Graubünden Ferien, a POS communication was created that presents Graubünden as a cosmopolitan region with great economic and tourism potential.
The party manifesto as a source of inspirationOf course, local businesses also use the presence of the councillors and the increased media attention as an opportunity for various activities of their own. For the local advertising of the Degiacomi shoe store in Flims, for example, the agency chose the Graubünden party programs of the major parties as a source of advertising copy. For once, the values are presented in a beautifully balanced way against the background of the party colors and speak to the political tourists. After all, parliamentarians and visitors might need a pair of good mountain boots for the accompanying program to the Sessiun.
Andreas Panzeri
The people of Graubünden are responsible for advertising this varied supporting program in Flims with posters, booklets and advertisements. On the one hand, the communication experts from the mountains inform the parliamentarians about various local offers for information and leisure activities. On the other hand, the opportunity to visit the parliament in Flims is also made attractive to the population in the lowlands. An excursion that promises interesting insights into the work of parliament as well as a good dose of nature.
In collaboration with Graubünden Ferien, a POS communication was created that presents Graubünden as a cosmopolitan region with great economic and tourism potential.
The party manifesto as a source of inspirationOf course, local businesses also use the presence of the councillors and the increased media attention as an opportunity for various activities of their own. For the local advertising of the Degiacomi shoe store in Flims, for example, the agency chose the Graubünden party programs of the major parties as a source of advertising copy. For once, the values are presented in a beautifully balanced way against the background of the party colors and speak to the political tourists. After all, parliamentarians and visitors might need a pair of good mountain boots for the accompanying program to the Sessiun.
Andreas Panzeri
