"Fresh in the head" with Airwaves
Webguerillas is now designing and managing the German-language Facebook presence for the chewing gum brand Airwaves. The agency will be launching various campaigns and competitions in future.
The task and goal of the Webguerillas is to win new fans for Airwaves' Facebook presence. Under the motto "Fresh in the head", they moderate the fan page and entertain users with content and promotions relating to brain teasers, chewing gum enjoyment and leisure activities. The first major campaign on the Facebook page is the "Airwaves Fresh Friends" prize draw. There are a total of eight large Airwaves supply packs to be won - each consisting of 600 individual packs. Prerequisite: Each fan must activate a total of nine of their Facebook friends to take a place on their virtual Airwaves pack. Only when all nine places have been taken by Facebook friends will the Airwaves fan be entered into the weekly prize draw. Each winner gets to choose their favorite flavor.
The campaign will last a total of four weeks. Another planned measure includes the opportunity to test a new flavor before its market launch.
The campaign will last a total of four weeks. Another planned measure includes the opportunity to test a new flavor before its market launch.
