Peaceful Gathering at «kreisvier»: Basel Team Wins Zurich Police Department Pitch
It’s business as usual for Zurich’s police to head to District 4—but for them to “book” it in Basel is a coup. The kreisvier agency has landed the city’s prestigious contract for domestic violence prevention.
Despite all the tongue-in-cheek local color between Basel and Zurich, there is a highly sensitive and serious issue behind this mandate: Domestic violence affects all segments of society and poses a daily challenge for law enforcement. To make a difference in this area with the utmost sensitivity, a clear stance, and effective public education, experienced leaders are needed. That is precisely why the Zurich City Police is bringing in the Basel-based agency square of a circle on board, which prevailed over several competitors in the pitch.
A Three-Year Campaign with a Strong Stance
To be developed over the next three years square of a circle A tailored prevention and awareness campaign for the «Stapo.» This city-focused concept complements existing initiatives by other police forces and specialized agencies. The focus: breaking down taboos, raising public awareness, and clearly and accessibly showing those affected—as well as their support networks—where help is available in cases of emergency or suspicion.
For the Basel-based team led by CEO Alexandra Vatansever and David Lübke, who was recently named Chief Creative Officer, winning this account is a particularly significant achievement.
«Of course, winning any pitch is a great reason to celebrate.», according to Alexandra Vatansever. «But to be given the opportunity to make a difference on such an important and sensitive issue—and to help bring about a lasting improvement in the situation for many people in the city of Zurich—is truly something very special.»
First flight takes off during the pre-Christmas season
Work on the concept is already underway. The first visible campaign phase will be launched during the pre-Christmas period—a time when, as experience has shown, the issue of domestic violence demands special attention. When Zurich’s police work and Basel’s creativity come together in such a focused way, we can look forward to seeing the results.
