Freicom dances out of line for the Theater St. Gallen
Freicom was once again commissioned this year to handle the St. Gallen Theater’s subscription campaign. The goal of the campaign is to increase the number of subscribers by highlighting the selling points of appeal, flexibility, and affordability.
What at first glance looks like an advertisement for Viagra turns out to be a subscription campaign. Freicom also created the two additional subjects "Fridge" and "Hairdo" to go with the basic idea "Get out of the daily grind". These show how subscription holders can escape the daily grind at least once a week. The first wave of the campaign hit Eastern Switzerland in early summer, with the second to follow in the fall. The St. Gallen Theater's subscription offer is being advertised in parallel with advertisements, posters and on the Internet.
Responsible at Theater St. Gallen: Werner Signer (Executive Director), Ann Katrin Cooper (Head of Communications). Responsible at Freicom: Christian Ruppanner (overall responsibility), Nadja Grabher (consulting), Karina Swierzy (art direction), Antonio Lopez (text), Angelo Ressegatti (graphics) Roche Hufnagl (polygraphy), Nicolas Duc (photography).
